Kwento ng LABAN sa Barangay: How Bonakid Pre-School® 3+ is bringing LABAN closer to Filipino families in Communities

More than an on-ground activity, the Batang May Laban Challenge reflects Bonakid Pre-School 3+’s belief that meaningful growth happens not only at home, but also within communities where kids learn, play, and build confidence through everyday experiences. 

From jeepneys and tricycles to basketball courts filled with supportive moms and playful kids na batang may laban, different barangays across South Luzon are turning into spaces of play with shared community moments through Bonakid Pre-School 3+’s “Batang May Laban Challenge.”

Every other weekend, the “Byaheng May Laban” jeeps and tricycles make its way straight to the heart of Filipino communities, bringing fun, interactive games closer to families. As kids take on each challenge, parents are right there beside them—cheering them on, encouraging them to try and not give up, and proudly capturing every moment of their Batang May Laban in action.

At the center of the activation is a simple but powerful idea: “Every kid deserves the chance to grow into a resilient BatangMay Laban”, shared by Cheska Cornelio, Assistant Vice President – Senior Brand Manager for Bonakid. “Being a Batang May Laban is not just about kids’ physical strength, but is also about their everyday laban fighting spirit to not give up on any challenge they may face – big or small.”

Through the “Batang May Laban Challenge,” moms and their kids participate in a series of interactive games that encourage movement and resilience. One activity called “Tumba-Laban saImmunity” challenges kids to fight bacteria and stay strong with its Triple Boost Formula and Nucleoshield, so they stay Laban-Ready for Immunity. While another uses an interactive TikTok filter game called Laki-Laban where participants help Bonbon, the brand character, navigate hurdles and collect the Triple Boost Formula with Nucleoshield along the way to become Laban-Ready sa paglaki. After successfully completing the challenges, moms and their kids receive their Bonakid Pre-School 3+ milk to take home.

More than an on-ground activity, the Batang May Laban Challenge reflects Bonakid Pre-School 3+’s belief that meaningful growth happens not only at home, but also within communities where they learn, play, and build resilience through everyday experiences. By bringing the activation directly to barangays through roving jeepneys and tricycles, interactive challenges, and community participation, Bonakid Pre-School transforms ordinary weekends into shared moments that celebrate every Batang May Laban and the families that support them.

Mom creators and community personalities also help bring these stories online through playful coverage, barangay updates, and candid moments from the activation, allowing more families to feel connected to the experience even beyond the event itself.

As the “Batang May Laban Challenge” continues across South Luzon, Families can stay tuned to Bonakid Pre-School 3+ through its official social media channels for updates on upcoming

“Batang May Laban Challenge” runs and to find out when the Byaheng May Laban jeepney may be coming to their community next:

• Facebook: @BonakidPreSchoolPH

• TikTok: @bonakidpreschoolph

• Instagram: @bonakidpreschoolph

Those who want to join the fun can also try the Batang May Laban TikTok filter HERE and discover what it means to be a Batang May Laban.